第四届中国户外广告大会
中国户外广告大会是中国户外广告领域翘首以待的、一年一度的大会，第四届大会即将于2007年4月18日～20日在上海美兰湖国际会议中心召开。
会议主办方《亚洲户外》杂志在总结前三届大会成功主办经验的同时，为在更高起点上为行业带来更大价值，特在2006年年底用一个半月时间对行业的需求做了深入的调查、分析，根据调查结果对本届大会进行了精心策划和认真准备。
本届大会站在广告主的角度和新技术新媒体变革的前沿，远距离审视户外广告投放中的核心问题，希望跳出户外广告看户外广告，给参会的各方人士以全新的感受。
大会针对市场营销中的前沿问题及企业困惑的不同媒体的组合策略与实际传播效果，精心选择“体验营销与高新科技”、“事件营销与奥运创意”、“创新媒体与效果评估”、“和谐社区与环境媒体”及“发现媒体价值并整合传播效果”五个不同专题，邀请知名营销大师和一批知名企业的营销总监们，奥运经济学家和新技术、新媒体领域的优秀代表，还有来自尼尔森、CTR、新生代等的调研专家，与顶级广告创意大师、媒体专家、传播学者同台演说，以案例分析、观点辩论、互动对话等方式展开。二天高端的头脑风暴必将精彩纷呈，引导与会人员深刻洞察传播的现实，理性把握营销的走向，适时校正政府主管部门、广告主、媒体主等对广告的理解及自身工作的定位。
新技术、新媒体从来没有像今天这样与户外媒体公司生死攸关，中国即将成为全球最大的户外广告市场，国内外优秀的新技术、新材料、新设备提供者纷纷与中国户外广告行业亲密接触，本届大会提供了密集感受各地主流公司需求、且与同行近距离切磋的最好舞台。
本届大会在充分调研、认真核实的基础上推出“百强地方主流户外媒体供应商”，引导行业在诚信经营、规范运作的基础上做大做强，携手净化户外广告投放环境，努力向广告主推荐可信赖的户外广告合作伙伴。
大会期间正式启动经北京奥组委批准、获得国家民委支持的“中华民族迎奥运户外广告创意大赛”项目，期待各方面优秀企业与杰出企业家透过该项目介入“08奥运会”这一体现中华民族伟大复兴的百年盛事之中，高端地、历史地烙进企业杰出的品牌形象与个人光辉的人生足迹，迅速提升企业公益形象和社会价值。
本届大会内容既紧扣业内企业关注的焦点和行业热点，又注重实效，丰富多彩，值得业内外企业广泛参与和深度合作，预计参会各方面企业负责人人数在350人以上。
上一篇文章： 第十五届上海国际广告、印刷、包装、纸业展览会 下一篇文章： 2007山东（国际）广告四新展览会
会议主办方《亚洲户外》杂志在总结前三届大会成功主办经验的同时，为在更高起点上为行业带来更大价值，特在2006年年底用一个半月时间对行业的需求做了深入的调查、分析，根据调查结果对本届大会进行了精心策划和认真准备。
本届大会站在广告主的角度和新技术新媒体变革的前沿，远距离审视户外广告投放中的核心问题，希望跳出户外广告看户外广告，给参会的各方人士以全新的感受。
大会针对市场营销中的前沿问题及企业困惑的不同媒体的组合策略与实际传播效果，精心选择“体验营销与高新科技”、“事件营销与奥运创意”、“创新媒体与效果评估”、“和谐社区与环境媒体”及“发现媒体价值并整合传播效果”五个不同专题，邀请知名营销大师和一批知名企业的营销总监们，奥运经济学家和新技术、新媒体领域的优秀代表，还有来自尼尔森、CTR、新生代等的调研专家，与顶级广告创意大师、媒体专家、传播学者同台演说，以案例分析、观点辩论、互动对话等方式展开。二天高端的头脑风暴必将精彩纷呈，引导与会人员深刻洞察传播的现实，理性把握营销的走向，适时校正政府主管部门、广告主、媒体主等对广告的理解及自身工作的定位。
新技术、新媒体从来没有像今天这样与户外媒体公司生死攸关，中国即将成为全球最大的户外广告市场，国内外优秀的新技术、新材料、新设备提供者纷纷与中国户外广告行业亲密接触，本届大会提供了密集感受各地主流公司需求、且与同行近距离切磋的最好舞台。
本届大会在充分调研、认真核实的基础上推出“百强地方主流户外媒体供应商”，引导行业在诚信经营、规范运作的基础上做大做强，携手净化户外广告投放环境，努力向广告主推荐可信赖的户外广告合作伙伴。
大会期间正式启动经北京奥组委批准、获得国家民委支持的“中华民族迎奥运户外广告创意大赛”项目，期待各方面优秀企业与杰出企业家透过该项目介入“08奥运会”这一体现中华民族伟大复兴的百年盛事之中，高端地、历史地烙进企业杰出的品牌形象与个人光辉的人生足迹，迅速提升企业公益形象和社会价值。
本届大会内容既紧扣业内企业关注的焦点和行业热点，又注重实效，丰富多彩，值得业内外企业广泛参与和深度合作，预计参会各方面企业负责人人数在350人以上。
Brief introduction of the conference
The Fourth China Outdoor Advertising Conference
The Fourth China Outdoor Advertising Conference
China outdoor advertising conference is an annual meeting on the tiptoe of expectation in the field of Chinese outdoor advertising. The fourth forum will be held in Lake Malaren Convention Center from 18th Apr. to 20th Apr. 2007 in Shanghai.
The sponsor, Asia Outdoor magazine has been well prepared and arranged for this conference on the basis of a few months’ research and analysis to the outdoor industry at the end of 2006. Asia outdoor will bring the higher value to the industry in a higher jumping-off point while it accomplish organizing the past three outdoor advertising conferences.
This year’s conference is to survey the core issues in the outdoor advertising media. It is in order to view outdoor advertising out of it, give the bran-new conception in the angle of advertising owner and the front of new technology and new media.
There are five different topics which are ‘Experiencing Marketing and High Technology’, ‘Events Marketing and Olympic Idea’, ‘Innovative Media and Effect Evaluation’, ‘Harmonious Community and Surrounding Media’ and ‘Finding the Value of Media and Integrate Communication Effect’. The topics are targeted to the marketing issues and various media combination strategy and actual communication effect which are confused by the corporations.
A large amount of distinguished experts are invited to this forum analyzing the cases, debating the standpoint and making mutual conversation. There are famous marketing masters, marketing directors from well-known enterprises, Olympic economists, the outstanding delegates in the field of new media, investigating specialist from ACNielsen, CTR, Sinomonitor International, excellent creative masters, media specialists and advertising scholar, etc.
The two day’s high-level brain storm is exactly excellent so that the participators will be guided to deeply understand the reality of communication and grasp the trend of marketing. Moreover, it will make the related government department, advertising owner, media owner comprehend advertising and their own work better.
New technology and new media are currently profound enough to impact on the living of outdoor media companies. China will be the largest outdoor advertising market all over the world. The global first-class supporters for new techniques, new materials and new facilities are having close contact with Chinese outdoor advertising industry. The current forum is the best stage to comprehend the demand of different districts’ crucial/central firms and interchange idea with craft brothers in close quarters.
The current conference is to elect ‘one hundred local excellent outdoor media enterprises’ on the basis of adequately research and careful verifying. It will focus on leading the industry to expand the development of outdoor advertising on the basis of honestly management and normatively run, purify the environment of outdoor advertising hand in hand, endeavor to recommend reliable cooperate partners in the industry.
In the course the item of ‘Chinese Outdoor Advertising Creative Competition for Olympics’ will be started up by the support of the State Ethnic Affairs Commission of PRC and approved by Beijing Olympic organizing committee. Various excellent corporations and outstanding entrepreneurs are respected to be involved in 2008 Olympics which is in the person of national prosperity through this project. The corporation’s brand image and splendid personal story will emerge from this profound campaign, advance the corporation image and strengthen social value in a rapid way.
The content of this conference is highly connected with the firm’s self-regard focus and industrial pop topic as well as effective and full of diversity, It deserves the comprehensive participation and deeply cooperation. It is predicted that there will be over 350 principals attending this conference.
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