凯络任命郭哲思为华东区董事总经理-中国广告门户网-广告新闻频道

凯络任命郭哲思为华东区董事总经理

作者：阳军文章来源：中国广告网点击数：更新时间：2008-12-22

    凯络中国区董事总经理刘佩英（Michelle Lau）今宣布，任命郭哲思 (Seth Grossman) 先生为凯络华东区的董事总经理，他将全面负责凯络华东区的公司管理及业务。郭哲思2年前加入凯络工作，任职传播策划总监。在加入凯络之前，他具有深厚的领头创意机构的战略计划背景，也有相当丰富的客户端品牌管理经验。他的从业经验范围广泛，包括戴比尔斯钻石，妮维雅，阿迪达斯，卡夫及其它诸多品牌。
    在凯络工作的2年里，他至力于把凯络从一个专业媒体计划与购买的机构，转变为以“消费者为中心”的传播机构，特别是在成功开展凯络专属的CCS（消费者沟通调研 ) 方面有领头贡献。凯络专属的CCS调研工具提供了消费者洞察，从而给予高效且可操作执行的媒体方案。郭哲思也是全球安吉斯媒体集团传播沟通策略定位的一个关键成员，负责研究和开拓公司未来的传播模式。郭哲思也是安吉斯创意媒体奖的评委之一，而中国凯络是安吉斯全球得奖最多的公司。
    现时，由于上海分公司的业务增长，其重要性也同时增加。刘佩英相信Seth是领导凯络上海团队的最佳人选，因为他知道如何与消费者沟通，而且是真正倡导重视消费者的人。我们都坚信他有能力领导凯络继续为客户提供有效的传播沟通方案以支持他们在中国的业务发展。同时，郭哲思也表示：“我非常荣幸能够带领这样出色的团队，共同为我们的客户不断地寻找更新更好的方法来获得更多的消费者。”

‘CARAT NAMES SETH GROSSMAN
MANAGING DIRECTOR - EASTERN CHINA ’

Michelle Lau, Managing Director Carat , today announced the appointment of Seth Grossman as Managing Director - Eastern China , effective immediately. In this position Seth will have overall responsibility and leadership for the agency’s Shanghai office.

Seth joined Carat in 2007 to establish the Communication Planning discipline and expand the Insight functions. During that time, he was the driving force behind the China launch of Carat’s global Consumer Connection Study – a powerful tool that provides insights into not only why consumers value particular brands, but understanding when, where, and how consumers choose to interact across different touch points.

According to Michelle Lau, “Seth has made a significant difference in elevating our thinking to deliver truly insight-driven communication plans. I have no doubt at all that he will lead our business to even greater heights in the future.”

Seth’s is a seasoned marketer with more than 14 years of strategic planning experience, including more than 10 years in . His credentials include roles at advertising agency JWT, retail and event marketing at 141 Worldwide/Ogilvy Action, and on the client side as Marketing Director for the Diamond Trading Company in Hong Kong .

Michelle Lau believes this appointment demonstrates the company’s confidence in the power of insights and consumer understanding. “Seth has an outstanding ability to connect with the consumer and is a true advocate of the power of the consumer. He is a team player who inspires his staff to focus and deliver the most effective communication strategies for their clients.”

Commenting on his role Seth added, “I am honored to lead this great team at Carat in Shanghai . Together we will guide our clients to continually seek new and better ways to engage with consumers.”